Impression management: 6 useful techniques

In the process of social interaction between people, one person assesses the identity of others. Desired perception and its full or partial control. A person tries to show himself as a socially positive and attractive person. Impression management is an important strategic skill that helps people climb the career ladder.

How is impression management going?

Sociologists and psychologists divide the management of impression into two independent components:

  • Impression motivation;
  • Formation of impressions.

When an athlete is just entering a new team, he seeks to control how the coach perceives him. The level of motivation to manage an impression will depend on its importance for the team and the leader. The level of motivation in managing an impression depends on several factors:

  1. How high is the significance of the impression made for solving the problems that have been posed by the athlete;
  2. Impression of the athlete, which has already been formed in humans.

Impression formation is the process of determining what kind of impression people want to make and what they do for it. Some sociologists and psychologists believe that the impression of a person is limited only by personal characteristics, but other experts to add to them the psychological attitudes of an athlete, interests, values ​​and physical condition.

Due to the expansion of the approach, 5 factors influencing the impression that people are trying to shape have been identified:

  • Desired and not desired image;
  • Self-identification;
  • Role restrictions (trainer and athlete);
  • Final values;
  • Already gained experience.

Impression management strategies

There are 2 strategies in impression management theory – the strategy of avoiding a decrease and a strategy of increasing the chances for advancement. Let’s take a closer look at each of them.

Reduction strategy – when a person tries to lower the level of his responsibility for any event, he tries to bypass events that will threaten his reputation.

What features are characteristic of this strategy:

  • Justification of their actions;
  • Regret and request for forgiveness;
  • Attempts to move away from a negative event and team.

The strategy of increasing the chances of promotion – a person tries to create the most positive image. His goal is to create an association “he = positive result and pleasant cooperation”.

What features are characteristic of this strategy:

  • Assignment of success. The desire to get recognition everywhere, constant participation in all joint projects and trainings;
  • Strengthen its value. The man says that he not only helped carry out the action, but also made an invaluable contribution to his field of activity;
  • Detecting and overcoming obstacles in your career;
  • Positive association. Attempting to form an impression person = good event or success.

athlete practicing impression management through a demonstration of his strength

6 impression management techniques

Managing impression is necessary not only in everyday life, but also in their professional activities. Many athletes often use the techniques below to win over other athletes, the jury, the coach and the fans. Thanks to this skill, a person controls people’s impressions about his personality, creating his positive image.

What techniques will help manage the impression:


A person is engaged in analyzing the activities of colleagues and identifies those actions that have a positive response in a team or company. When positive actions are determined, the person tries to repeat them as often as possible to create a positive association;

man uses apology


If an incident happened in which a particular person participated, he would use excuses to mitigate the negative attitude towards his personality.


Not everyone can take responsibility for their mistakes. If a person is able to recognize flaws and apologize for this, then the attitude towards him will immediately become more loyal. Thus, the athlete shows that he can change and can assess himself adequately and soberly;


The ability to take your spikes and be proud of them is very important in everyday life and sports activities. When a person wins the competition and gets the coveted cup or medal, he feels his superiority, increasing self-esteem and strengthening his mood for future competitions. He also becomes an example of fortitude for ordinary people and other athletes;


Compliments not only raise the mood and self-esteem of other people, but also improve a good attitude towards your personality. Say a few good words about the appearance, skills and character of the team members. This way you can show your best and increase the level of trust among people;


Regular success in competitions and help in training create an image of a person you can rely on. Try to participate more often in joint competitions, to help team members in training.


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